CHIAYU GROCERY
小家裕
前身為協裕商店，主要業務為南北貨販售，第一代業主秉持著吃得好，才有力氣為隔天繼續打拼生活的理念，嚴格為每個家庭把關食材品質，第二代業主也希望在品牌再塑造時能將家與富裕的理念帶進設計，小家裕就此誕生。
品牌識別以類版畫風格呈現，代表著南北貨行業懷舊並充滿人情味的精神，企業色為綠色，除了代表健康外，也是舊商店綠色布棚的象徵。
Formerly known as Xieyu Store, Xiaojiayu’s main business was the sale of goods in the north and the south. Emphasizing the importance of food as the fuel to power tomorrow’s endeavors, the first generation of owners primarily focused on strict quality control of the ingredients brought to each family’s table. Expanding on this concept, the second generation of owners hoped also to incorporate the concepts of home and wealth into the design, reshaping the brand into Xiaojiayu.
The brand identity is presented in a print-like style, representing the both nostalgic and humane spirit of the goods industry of the north and south. The flagship color is green, which not only symbolizes health, but also serves as an emblem of the green canopies characteristic of old shops in the past.
小家裕
2020
年份
客戶
品牌設計與規劃 ｜包裝設計 ｜3D CGI 設計
Brand Identity ｜Packaging Design ｜3D CGI Design
CHIAYU GROCERY
小家裕
品牌設計與規劃 ｜包裝設計 ｜3D CGI 設計
Brand Identity ｜Packaging Design ｜3D CGI Design
此設計專案為一個展覽設計，其目標在於設計一套可重複使用的展示系統，並展現客戶的品牌特色。客戶為一家橡膠製品代工廠商，我們研究了客戶的產品後，將其產品進行分類，並進行整合和規劃。主要的展示牆設計包括七幅不同主題的海報，每幅海報都由不同的細小橡膠零件組成，突出了小零件大用途的品牌精神。這個設計不僅能夠展示客戶的產品，還能夠凸顯其獨特的品牌形象，從而提高客戶的品牌知名度。此外，我們的設計也考慮了展示系統的可重複使用性，使得客戶能夠節省展覽成本，同時也提高了展覽系統的可持續性。
This design project is an exhibition design aimed at designing a reusable exhibition display system that can showcase the client's brand characteristics. The client is a rubber product contract manufacturer. After studying its products, they were classified and integrated for planning. The main visual wall of the exhibition was designed with seven posters of different themes composed of different small rubber parts, showcasing the brand spirit of "small in size, huge in usage".
前身為協裕商店，主要業務為南北貨販售，第一代業主秉持著吃得好，才有力氣為隔天繼續打拼生活的理念，嚴格為每個家庭把關食材品質，第二代業主也希望在品牌再塑造時能將家與富裕的理念帶進設計，小家裕就此誕生。
品牌識別以類版畫風格呈現，代表著南北貨行業懷舊並充滿人情味的精神，企業色為綠色，除了代表健康外，也是舊商店綠色布棚的象徵。
Formerly known as Xieyu Store, Xiaojiayu’s main business was the sale of goods in the north and the south. Emphasizing the importance of food as the fuel to power tomorrow’s endeavors, the first generation of owners primarily focused on strict quality control of the ingredients brought to each family’s table. Expanding on this concept, the second generation of owners hoped also to incorporate the concepts of home and wealth into the design, reshaping the brand into Xiaojiayu.
The brand identity is presented in a print-like style, representing the both nostalgic and humane spirit of the goods industry of the north and south. The flagship color is green, which not only symbolizes health, but also serves as an emblem of the green canopies characteristic of old shops in the past.
此設計專案為一個展覽設計，其目標在於設計一套可重複使用的展示系統，並展現客戶的品牌特色。客戶為一家橡膠製品代工廠商，我們研究了客戶的產品後，將其產品進行分類，並進行整合和規劃。主要的展示牆設計包括七幅不同主題的海報，每幅海報都由不同的細小橡膠零件組成，突出了小零件大用途的品牌精神。這個設計不僅能夠展示客戶的產品，還能夠凸顯其獨特的品牌形象，從而提高客戶的品牌知名度。此外，我們的設計也考慮了展示系統的可重複使用性，使得客戶能夠節省展覽成本，同時也提高了展覽系統的可持續性。
This design project is an exhibition design aimed at designing a reusable exhibition display system that can showcase the client's brand characteristics. The client is a rubber product contract manufacturer. After studying its products, they were classified and integrated for planning. The main visual wall of the exhibition was designed with seven posters of different themes composed of different small rubber parts, showcasing the brand spirit of "small in size, huge in usage".
CHIAYU GROCERY
小家裕
品牌設計與規劃 ｜包裝設計 ｜3D CGI 設計
Brand Identity ｜Packaging Design ｜3D CGI Design
前身為協裕商店，主要業務為南北貨販售，第一代業主秉持著吃得好，才有力氣為隔天繼續打拼生活的理念，嚴格為每個家庭把關食材品質，第二代業主也希望在品牌再塑造時能將家與富裕的理念帶進設計，小家裕就此誕生。
品牌識別以類版畫風格呈現，代表著南北貨行業懷舊並充滿人情味的精神，企業色為綠色，除了代表健康外，也是舊商店綠色布棚的象徵。
Formerly known as Xieyu Store, Xiaojiayu’s main business was the sale of goods in the north and the south. Emphasizing the importance of food as the fuel to power tomorrow’s endeavors, the first generation of owners primarily focused on strict quality control of the ingredients brought to each family’s table. Expanding on this concept, the second generation of owners hoped also to incorporate the concepts of home and wealth into the design, reshaping the brand into Xiaojiayu.
The brand identity is presented in a print-like style, representing the both nostalgic and humane spirit of the goods industry of the north and south. The flagship color is green, which not only symbolizes health, but also serves as an emblem of the green canopies characteristic of old shops in the past.