香港浸會大學 賽馬會點子坊 品牌視覺系統設計
MUS 品牌設計、展覽設計
本專案為香港浸會大學音樂學院正式委託，為其進駐全新創意場域「賽馬會點子坊（JC³）」所打造的品牌形象與視覺識別系統。JC³ 為浸大近年重點發展的創意基地，而音樂學院作為主要進駐單位之一，延續其一貫以「MUS」為代表縮寫的品牌識別，藉由本次機會重新構築一套完整且靈活的視覺語言。
品牌標誌設計靈感來自音樂與建築的交會，垂直線條象徵琴弦、五線譜與建築立面，形構出富有秩序與節奏感的視覺節奏。整體識別系統進一步延伸出輔助圖樣、圖像切割手法與功能性模組，靈活應用於空間導引、活動主視覺與社群溝通素材中，為音樂學院在 JC³ 的全年存在建立鮮明一致的品牌印象。
此為一項系統化、跨媒介、由大學機構正式委託的設計實例，體現設計如何在教育場域、建築空間與文化敘事之間產生深度連結與長效價值。
This project was commissioned by the Academy of Music at Hong Kong Baptist University, developed as a comprehensive brand identity system for its new creative campus—the Jockey Club Creative Hub (JC³). As one of the primary tenants of JC³, the Academy extended its long-standing abbreviation "MUS" into a refreshed and adaptable visual identity aligned with the site’s architectural and cultural context.
The brandmark draws inspiration from the intersection of music and architecture. Vertical lines symbolize strings, staves, and the JC³ façade, composing a rhythmically structured visual language. The system expands into auxiliary patterns, image slicing treatments, and functional modules, applied across spatial navigation, event branding, and social communication—establishing a cohesive and lasting presence for the Academy throughout JC³.
This institutionally commissioned project exemplifies a systematic, cross-media design approach—demonstrating how visual identity can bridge education, space, and cultural storytelling with clarity and depth.
香港浸會大學賽馬會音樂學院
2025
年份
客戶
品牌設計與規劃 ｜展覽設計
Brand Identity｜Exhibition Design
香港浸會大學 賽馬會點子坊 品牌視覺系統設計
MUS 品牌設計、展覽設計
品牌設計與規劃 ｜展覽設計
Brand Identity｜Exhibition Design
此設計專案為一個展覽設計，其目標在於設計一套可重複使用的展示系統，並展現客戶的品牌特色。客戶為一家橡膠製品代工廠商，我們研究了客戶的產品後，將其產品進行分類，並進行整合和規劃。主要的展示牆設計包括七幅不同主題的海報，每幅海報都由不同的細小橡膠零件組成，突出了小零件大用途的品牌精神。這個設計不僅能夠展示客戶的產品，還能夠凸顯其獨特的品牌形象，從而提高客戶的品牌知名度。此外，我們的設計也考慮了展示系統的可重複使用性，使得客戶能夠節省展覽成本，同時也提高了展覽系統的可持續性。
This design project is an exhibition design aimed at designing a reusable exhibition display system that can showcase the client's brand characteristics. The client is a rubber product contract manufacturer. After studying its products, they were classified and integrated for planning. The main visual wall of the exhibition was designed with seven posters of different themes composed of different small rubber parts, showcasing the brand spirit of "small in size, huge in usage".
本專案為香港浸會大學音樂學院正式委託，為其進駐全新創意場域「賽馬會點子坊（JC³）」所打造的品牌形象與視覺識別系統。JC³ 為浸大近年重點發展的創意基地，而音樂學院作為主要進駐單位之一，延續其一貫以「MUS」為代表縮寫的品牌識別，藉由本次機會重新構築一套完整且靈活的視覺語言。
品牌標誌設計靈感來自音樂與建築的交會，垂直線條象徵琴弦、五線譜與建築立面，形構出富有秩序與節奏感的視覺節奏。整體識別系統進一步延伸出輔助圖樣、圖像切割手法與功能性模組，靈活應用於空間導引、活動主視覺與社群溝通素材中，為音樂學院在 JC³ 的全年存在建立鮮明一致的品牌印象。
此為一項系統化、跨媒介、由大學機構正式委託的設計實例，體現設計如何在教育場域、建築空間與文化敘事之間產生深度連結 與長效價值。
This project was commissioned by the Academy of Music at Hong Kong Baptist University, developed as a comprehensive brand identity system for its new creative campus—the Jockey Club Creative Hub (JC³). As one of the primary tenants of JC³, the Academy extended its long-standing abbreviation "MUS" into a refreshed and adaptable visual identity aligned with the site’s architectural and cultural context.
The brandmark draws inspiration from the intersection of music and architecture. Vertical lines symbolize strings, staves, and the JC³ façade, composing a rhythmically structured visual language. The system expands into auxiliary patterns, image slicing treatments, and functional modules, applied across spatial navigation, event branding, and social communication—establishing a cohesive and lasting presence for the Academy throughout JC³.
This institutionally commissioned project exemplifies a systematic, cross-media design approach—demonstrating how visual identity can bridge education, space, and cultural storytelling with clarity and depth.
此設計專案為一個展覽設計，其目標在於設計一套可重複使用的展示系統，並展現客戶的品牌特色。客戶為一家橡膠製品代工廠商，我們研究了客戶的產品後，將其產品進行分類，並進行整合和規劃。主要的展示牆設計包括七幅不同主題的海報，每幅海報都由不同的細小橡膠零件組成，突出了小零件大用途的品牌精神。這個設計不僅能夠展示客戶的產品，還能夠凸顯其獨特的品牌形象，從而提高客戶的品牌知名度。此外，我們的設計也考慮了展示系統的可重複使用性，使得客戶能夠節省展覽成本，同時也提高了展覽系統的可持續性。
This design project is an exhibition design aimed at designing a reusable exhibition display system that can showcase the client's brand characteristics. The client is a rubber product contract manufacturer. After studying its products, they were classified and integrated for planning. The main visual wall of the exhibition was designed with seven posters of different themes composed of different small rubber parts, showcasing the brand spirit of "small in size, huge in usage".
香港浸會大學 賽馬會點子坊 品牌視覺系統設計
MUS 品牌設計、展覽設計
品牌設計與規劃 ｜展覽設計
Brand Identity｜Exhibition Design
本專案為香港浸會大學音樂學院正式委託，為其進駐全新創意場域「賽馬會點子坊（JC³）」所打造的品牌形象與視覺識別系統。JC³ 為浸大近年重點發展的創意基地，而音樂學院作為主要進駐單位之一，延續其一貫以「MUS」為代表縮寫的品牌識別，藉由本次機會重新構築一套完整且靈活的視覺語言。
品牌標誌設計靈感來自音樂與建築的交會，垂直線條象徵琴弦、五線譜與建築立面，形構出富有秩序與節奏感的視覺節奏。整體識別系統進一步延伸出輔助圖樣、圖像切割手法與功能性模組，靈活應用於空間導引、活動主視覺與社群溝通素材中，為音樂學院在 JC³ 的全年存在建立鮮明一致的品牌印象。
此為一項系統化、跨媒介、由大學機構正式委託的設計實例，體現設計如何在教育場域、建築空間與文化敘事之間產生深度連結與長效價值。
This project was commissioned by the Academy of Music at Hong Kong Baptist University, developed as a comprehensive brand identity system for its new creative campus—the Jockey Club Creative Hub (JC³). As one of the primary tenants of JC³, the Academy extended its long-standing abbreviation "MUS" into a refreshed and adaptable visual identity aligned with the site’s architectural and cultural context.
The brandmark draws inspiration from the intersection of music and architecture. Vertical lines symbolize strings, staves, and the JC³ façade, composing a rhythmically structured visual language. The system expands into auxiliary patterns, image slicing treatments, and functional modules, applied across spatial navigation, event branding, and social communication—establishing a cohesive and lasting presence for the Academy throughout JC³.
This institutionally commissioned project exemplifies a systematic, cross-media design approach—demonstrating how visual identity can bridge education, space, and cultural storytelling with clarity and depth.