VOLCANO TEA
茶葉品牌重塑
這個設計概念旨在通過重新塑造VolcanoTea的品牌形象，將其與香港的文化和傳統結合，創造出獨特而具有故事性的品牌體驗。
我們以品牌名稱中的"Volcano"為靈感，設計了由細線構成的綿延山脈輔助圖騰，這象徵著品牌茶產品的細膩口感和深厚的韻味。這個輔助圖騰將成為品牌視覺識別的核心元素，出現在各種品牌物料和宣傳材料上，增強品牌的辨識度和獨特性。
在產品包裝上，我們與香港當地的手工竹蒸籠製作商合作，將產品包裝放置在竹籠內，彰顯品牌與香港文化的連結。同時，我們將綿延山脈的輔助圖騰應用於竹籠上的標籤上，這不僅增添了視覺的吸引力，還突出了品牌的特色和故事。
This design concept aims to redefine the brand image of VolcanoTea by combining it with the culture and traditions of Hong Kong, creating a unique and storytelling brand experience.
Taking inspiration from the brand name "Volcano," we have designed a continuous mountain range auxiliary pattern composed of fine lines, symbolizing the delicate flavors and rich nuances of the brand's tea products. This auxiliary pattern will serve as a core element of the brand's visual identity, appearing across various brand materials and promotional items to enhance brand recognition and uniqueness.
In terms of product packaging, we have collaborated with local artisans specializing in handmade bamboo steamers in Hong Kong. The product packaging is placed inside the bamboo steamer, highlighting the connection between the brand and Hong Kong culture. Additionally, we have applied the auxiliary mountain range pattern to the labels on the bamboo steamer, adding visual appeal while emphasizing the brand's distinctiveness and storytelling.
Through this design concept, we aim to elevate the brand's visibility, attract a wider consumer base, and cultivate a loyal customer following by fusing the brand with the essence of Hong Kong's culture and traditions.
Volcano Tea
2021
年份
客戶
品牌設計與規劃 ｜包裝設計 ｜3D CGI 設計
Brand Identity ｜Packaging Design ｜3D CGI Design
VOLCANO TEA
茶葉品牌重塑
品牌設計與規劃 ｜包裝設計 ｜3D CGI 設計
Brand Identity ｜Packaging Design ｜3D CGI Design
此設計專案為一個展覽設計，其目標在於設計一套可重複使用的展示系統，並展現客戶的品牌特色。客戶為一家橡膠製品代工廠商，我們研究了客戶的產品後，將其產品進行分類，並進行整合和規劃。主要的展示牆設計包括七幅不同主題的海報，每幅海報都由不同的細小橡膠零件組成，突出了小零件大用途的品牌精神。這個設計不僅能夠展示客戶的產品，還能夠凸顯其獨特的品牌形象，從而提高客戶的品牌知名度。此外，我們的設計也考慮了展示系統的可重複使用性，使得客戶能夠節省展覽成本，同時也提高了展覽系統的可持續性。
This design project is an exhibition design aimed at designing a reusable exhibition display system that can showcase the client's brand characteristics. The client is a rubber product contract manufacturer. After studying its products, they were classified and integrated for planning. The main visual wall of the exhibition was designed with seven posters of different themes composed of different small rubber parts, showcasing the brand spirit of "small in size, huge in usage".
這個設計概念旨在通過重新塑造VolcanoTea的品牌形象，將其與香港的文化和傳統結合，創造出獨特而具有故事性的品牌體驗。
我們以品牌名稱中的"Volcano"為靈感，設計了由細線構成的綿延山脈輔助圖騰，這象徵著品牌茶產品的細膩口感和深厚的韻味。這個輔助圖騰將成為品牌視覺識別的核心元素，出現在各種品牌物料和宣傳材料上，增強品牌的辨識度和獨特性。
在產品包裝上，我們與香港當地的手工竹蒸籠製作商合作，將產品包裝放置在竹籠內，彰顯品牌與香港文化的連結。同時，我們將綿延山脈的輔助圖騰應用於竹籠上的標籤上，這不僅增添了視覺的吸引力，還突出了品牌的特色和故事。
This design concept aims to redefine the brand image of VolcanoTea by combining it with the culture and traditions of Hong Kong, creating a unique and storytelling brand experience.
Taking inspiration from the brand name "Volcano," we have designed a continuous mountain range auxiliary pattern composed of fine lines, symbolizing the delicate flavors and rich nuances of the brand's tea products. This auxiliary pattern will serve as a core element of the brand's visual identity, appearing across various brand materials and promotional items to enhance brand recognition and uniqueness.
In terms of product packaging, we have collaborated with local artisans specializing in handmade bamboo steamers in Hong Kong. The product packaging is placed inside the bamboo steamer, highlighting the connection between the brand and Hong Kong culture. Additionally, we have applied the auxiliary mountain range pattern to the labels on the bamboo steamer, adding visual appeal while emphasizing the brand's distinctiveness and storytelling.
Through this design concept, we aim to elevate the brand's visibility, attract a wider consumer base, and cultivate a loyal customer following by fusing the brand with the essence of Hong Kong's culture and traditions.
此設計專案為一個展覽設計，其目標在於設計一套可重複使用的展示系統，並展現客戶的品牌特色。客戶為一家橡膠製品代工廠商，我們研究了客戶的產品後，將其產品進行分類，並進行整合和規劃。主要的展示牆設計包括七幅不同主題的海報，每幅海報都由不同的細小橡膠零件組成，突出了小零件大用途的品牌精神。這個設計不僅能夠展示客戶的產品，還能夠凸顯其獨特的品牌形象，從而提高客戶的品牌知名度。此外，我們的設計也考慮了展示系統的可重複使用性，使得客戶能夠節省展覽成本，同時也提高了展覽系統的可持續性。
This design project is an exhibition design aimed at designing a reusable exhibition display system that can showcase the client's brand characteristics. The client is a rubber product contract manufacturer. After studying its products, they were classified and integrated for planning. The main visual wall of the exhibition was designed with seven posters of different themes composed of different small rubber parts, showcasing the brand spirit of "small in size, huge in usage".
VOLCANO TEA
茶葉品牌重塑
品牌設計與規劃 ｜包裝設計 ｜3D CGI 設計
Brand Identity ｜Packaging Design ｜3D CGI Design
這個設計概念旨在通過重新塑造VolcanoTea的品牌形象，將其與香港的文化和傳統結合，創造出獨特而具有故事性的品牌體驗。
我們以品牌名稱中的"Volcano"為靈感，設計了由細線構成的綿延山脈輔助圖騰，這象徵著品牌茶產品的細膩口感和深厚的韻味。這個輔助圖騰將成為品牌視覺識別的核心元素，出現在各種品牌物料和宣傳材料上，增強品牌的辨識度和獨特性。
在產品包裝上，我們與香港當地的手工竹蒸籠製作商合作，將產品包裝放置在竹籠內，彰顯品牌與香港文化的連結。同時，我們將綿延山脈的輔助圖騰應用於竹籠上的標籤上，這不僅增添了視覺的吸引力，還突出了品牌的特色和故事。
This design concept aims to redefine the brand image of VolcanoTea by combining it with the culture and traditions of Hong Kong, creating a unique and storytelling brand experience.
Taking inspiration from the brand name "Volcano," we have designed a continuous mountain range auxiliary pattern composed of fine lines, symbolizing the delicate flavors and rich nuances of the brand's tea products. This auxiliary pattern will serve as a core element of the brand's visual identity, appearing across various brand materials and promotional items to enhance brand recognition and uniqueness.
In terms of product packaging, we have collaborated with local artisans specializing in handmade bamboo steamers in Hong Kong. The product packaging is placed inside the bamboo steamer, highlighting the connection between the brand and Hong Kong culture. Additionally, we have applied the auxiliary mountain range pattern to the labels on the bamboo steamer, adding visual appeal while emphasizing the brand's distinctiveness and storytelling.
Through this design concept, we aim to elevate the brand's visibility, attract a wider consumer base, and cultivate a loyal customer following by fusing the brand with the essence of Hong Kong's culture and traditions.