YAM-SO-GEE
柏林台灣鹽酥雞
在德國柏林成立的台灣鹽酥雞團隊，品牌名稱取自鹽酥雞的閩南語，該團隊希望透過台灣的美味小吃-鹽酥雞拉近城市裡人與人之間的關係。
品牌塑造上，跳脫台灣傳統鹽酥雞夜市攤位的形象，融合柏林在地新潮的美學文化，整體品牌形象以極簡幾何美學做規劃，logo設計為雞的圖騰，並簡單的以頭上愛心雞冠的變化，塑造出公雞與母雞的兩個形象，呼應團隊的創始理念，拉近城市生活裡人與人的關係。
Established in Berlin, Germany, Yam-So-Gee’s brand name is taken from the Hokkien word for popcorn chicken, a signature street snack commonly found in the night markets of Taiwan. Using popcorn chicken, the team hopes to build stronger relationships between people in the city.
In terms of branding, Yam-So-Gee breaks away from the traditional image of popcorn chicken stalls in Taiwanese night markets and instead integrates with the trendy aesthetics of Berlin’s local culture. The overall brand image incorporates minimalist geometric aesthetics, while the logo features a chicken totem. With a few simple changes in the love comb on the head of the chicken, two distinct yet entwined images of rooster and hen can be created, echoing the founding concept of the team and strengthening the ties between people in everyday urban life.
Yam-So-Gee
2019
年份
客戶
品牌設計與規劃
Brand Identity
YAM-SO-GEE
柏林台灣鹽酥雞
品牌設計與規劃
Brand Identity
此設計專案為一個展覽設計，其目標在於設計一套可重複使用的展示系統，並展現客戶的品牌特色。客戶為一家橡膠製品代工廠商，我們研究了客戶的產品後，將其產品進行分類，並進行整合和規劃。主要的展示牆設計包括七幅不同主題的海報，每幅海報都由不同的細小橡膠零件組成，突出了小零件大用途的品牌精神。這個設計不僅能夠展示客戶的產品，還能夠凸顯其獨特的品牌形象，從而提高客戶的品牌知名度。此外，我們的設計也考慮了展示系統的可重複使用性，使得客戶能夠節省展覽成本，同時也提高了展覽系統的可持續性。
This design project is an exhibition design aimed at designing a reusable exhibition display system that can showcase the client's brand characteristics. The client is a rubber product contract manufacturer. After studying its products, they were classified and integrated for planning. The main visual wall of the exhibition was designed with seven posters of different themes composed of different small rubber parts, showcasing the brand spirit of "small in size, huge in usage".
在德國柏林成立的台灣鹽酥雞團隊，品牌名稱取自鹽酥雞的閩南語，該團隊希望透過台灣的美味小吃-鹽酥雞拉近城市裡人與人之間的關係。
品牌塑造上，跳脫台灣傳統鹽酥雞夜市攤位的形象，融合柏林在地新潮的美學文化，整體品牌形象以極簡幾何美學做規劃，logo設計為雞的圖騰，並簡單的以頭上愛心雞冠的變化，塑造出公雞與母雞的兩個形象，呼應團隊的創始理念，拉近城市生活裡人與人的關係。
Established in Berlin, Germany, Yam-So-Gee’s brand name is taken from the Hokkien word for popcorn chicken, a signature street snack commonly found in the night markets of Taiwan. Using popcorn chicken, the team hopes to build stronger relationships between people in the city.
In terms of branding, Yam-So-Gee breaks away from the traditional image of popcorn chicken stalls in Taiwanese night markets and instead integrates with the trendy aesthetics of Berlin’s local culture. The overall brand image incorporates minimalist geometric aesthetics, while the logo features a chicken totem. With a few simple changes in the love comb on the head of the chicken, two distinct yet entwined images of rooster and hen can be created, echoing the founding concept of the team and strengthening the ties between people in everyday urban life.
此設計專案為一個展覽設計，其目標在於設計一套可重複使用的展示系統，並展現客戶的品牌特色。客戶為一家橡膠製品代工廠商，我們研究了客戶的產品後，將其產品進行分類，並進行整合和規劃。主要的展示牆設計包括七幅不同主題的海報，每幅海報都由不同的細小橡膠零件組成，突出了小零件大用途的品牌精神。這個設計不僅能夠展示客戶的產品，還能夠凸顯其獨特的品牌形象，從而提高客戶的品牌知名度。此外，我們的設計也考慮了展示系統的可重複使用性，使得客戶能夠節省展覽成本，同時也提高了展覽系統的可持續性。
This design project is an exhibition design aimed at designing a reusable exhibition display system that can showcase the client's brand characteristics. The client is a rubber product contract manufacturer. After studying its products, they were classified and integrated for planning. The main visual wall of the exhibition was designed with seven posters of different themes composed of different small rubber parts, showcasing the brand spirit of "small in size, huge in usage".
YAM-SO-GEE
柏林台灣鹽酥雞
品牌設計與規劃
Brand Identity
在德國柏林成立的台灣鹽酥雞團隊，品牌名稱取自鹽酥雞的閩南語，該團隊希望透過台灣的美味小吃-鹽酥雞拉近城市裡人與人之間的關係。
品牌塑造上，跳脫台灣傳統鹽酥雞夜市攤位的形象，融合柏林在地新潮的美學文化，整體品牌形象以極簡幾何美學做規劃，logo設計為雞的圖騰，並簡單的以頭上愛心雞冠的變化，塑造出公雞與母雞的兩個形象，呼應團隊的創始理念，拉近城市生活裡人與人的關係。
Established in Berlin, Germany, Yam-So-Gee’s brand name is taken from the Hokkien word for popcorn chicken, a signature street snack commonly found in the night markets of Taiwan. Using popcorn chicken, the team hopes to build stronger relationships between people in the city.
In terms of branding, Yam-So-Gee breaks away from the traditional image of popcorn chicken stalls in Taiwanese night markets and instead integrates with the trendy aesthetics of Berlin’s local culture. The overall brand image incorporates minimalist geometric aesthetics, while the logo features a chicken totem. With a few simple changes in the love comb on the head of the chicken, two distinct yet entwined images of rooster and hen can be created, echoing the founding concept of the team and strengthening the ties between people in everyday urban life.